What the heck is a whole-food, plant-based diet (also known as WFPB)? And why, with so many options and an abundance of different choices, should you pick a whole-food, plant-based diet? Marketers, dietitians, fitness experts, activists, doctors, friends, and family fight what should go to our plates. Not to mention that we are dealing with eating for nutrition and entertainment, ethical, emotional, and other reasons unrelated to food. However, the following article is not about ethics, morals, activism, etc. Instead, we will unpack why you may consider a whole-food, plant-based diet based on science and experience.